Partnership programs can have many facets and are not limited to referral partnerships or distribution agreements.
The partnership strategy is at the heart of the corporate strategy and has multiple implications. It certainly influences the Go-to-Market strategy in the first place, but it also impacts marketing, customer success activities, and potentially the product roadmap. It often results in expanding the Total Addressable Market (TAM).
Study and Evaluate : We become acquainted with your company's current strategy, its offerings, and how its revenues are generated. We map all the actors addressing the same target with potentially complementary solutions or services and assess the opportunity to collaborate.
We identify possible partnerships, evaluate their impact on the company's commercial performance, establish recommendations regarding the category of partners to favor and the partnership model to adopt.
